For Business Owners Weighing What's Next
A Waypoint, Not an Endpoint
Selling doesn't mean letting go. It means handing it off so it can go even further. We are looking to buy one great business to grow for the long term.
We are builders - backed by people who have grown and exited successful companies
Who We Are
We believe that good businesses take care of people – the ones who work there, the ones who depend on them, and the community they're part of.
Waypoint Succession was founded by Christina Luu to buy and personally run one business for the long term. We are supported by a close-knit group of operators, investors, and former CEOs who've spent their careers building and running businesses of their own. We value long-term ownership, showing up honestly, and doing right by the people who built the business we're lucky enough to lead next.
300+
Collective years spent building and investing in businesses
450+
Businesses this group helped build
$1.5B+
Growth capital invested in businesses like yours
A few of our backers and advisors
Healthcare
Competitive Valuation & Flexible Terms
You've spent many years building this - we want the price to reflect that, plus terms built around what matters most to you in this transition.
Speed & Certainty of Closing
We're backed by committed capital, plus legal, financial, and technical advisors who know this space well, so we can move to closing as fast as possible.
Hands-On Leadership
We step into active leadership roles to grow the company while you enjoy the upside passively.
My parents were small business owners in Vietnam. Despite having only a 6th grade education, they built a successful wholesale bakery and video rental store. When I was five, they left those businesses behind and brought our family to California to start over, hoping to give me opportunities they never had.
Here, their work looked different. I remember my mom coming home with hands cracked and burned from frying oil. My dad came home with hands cut and stained with motor oil. When he became disabled, my mom took on more jobs, and I became a caretaker too – helping raise my younger sister, accompanying my dad to his frequent doctor's appointments, and pitching in with the bills. By college, I was working two jobs to help my parents pay theirs.
I don't tell that story because it makes me uniquely qualified to run a business. It explains why responsibility and taking care of others have always meant something very real to me.
Running my own business was always the dream, but given my family's financial situation, entrepreneurship felt too risky to chase. So I built a career in corporate America instead, deliberately developing the skills I'd need to lead an organization well.
I started my career selling software. I loved getting to know customers and learning about the problems they were trying to solve. The more I understood those problems, the more I wanted to build solutions myself, so I moved into building software. Since then, much of my career at Oracle Corporation and Cisco Systems has centered on helping mature products and businesses evolve – leading global teams of 100+ engineers, modernizing longstanding software, and launching new products and business models from the ground up.
Along the way, I've also tried to give back to my community however I could. During COVID, I organized a fundraiser that raised over $20,000 to buy meals from local restaurants that were struggling and deliver them to healthcare workers who needed a reason to smile. It reminded me how much good happens when a community shows up for itself.
These experiences taught me something I believe matters deeply in succession: making something better doesn't mean starting over. You first have to understand why it works, what people value about it, and what's worth keeping – and along the way, never lose sight of taking care of the people around you.
I've spent much of my life benefiting from opportunities other people created for me – people and institutions who took a chance on me, and my parents most of all, who came to this country and sacrificed so I could have chances they never had. With my family's support and encouragement, I've left corporate America to chase a long-held dream: owning and running a business of my own. In this next chapter, I hope to be able to help create opportunities for others.
Pieces of My Story







Why Us
How We're Different From Other Buyers
You get outreach like this all the time. What matters is finding the right fit, not just any buyer. Let us know what's important to you and we'll make it happen.
Private Equity Firm
- One of dozens of portfolio companies
- Backed by institutional funds who've never run a business like yours
- Returns driven by cost-cutting and financial engineering
- Decisions run through an investment committee
- Your team often shrinks to cut costs
Strategic / Corporate Buyer
- Absorbed into a larger company
- Your name, systems, and culture usually replaced
- Slower, layered approval process with multiple stakeholders
- Overlapping roles are usually eliminated
- Your future role depends on how the acquirer restructures
Waypoint Succession
- The only business we will own and run
- Backed by real operators and former CEOs, not a faceless fund
- We make the decisions, and we answer for them
- A direct, personal process from first call to close
- Flexible on your role after closing, with your team's continuity front of mind
Our Process
What We're Looking For
We're flexible on the specifics if a business is the right fit in other ways, but here's a general sense of what we're looking for.
Strong Foundations
Strong reputation with customers and employees.
Essential
Something that sets it apart, and matters to the people it serves.
Profitable
More than $1M in annual profit, with revenue that keeps coming back.
How It Works
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1
Conversation
A confidential, no-pressure conversation to learn about your business, one another, and see if there's a fit.
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2
Offer & Diligence
We shape the deal around what matters to you, personally and financially. We'll also dive deeper into the business and run a focused, low-disruption diligence process directly with you.
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3
Close & Transition
We close on agreed terms and plan a transition that respects your employees and the business you built.
Every conversation is confidential from the first call. Your business will not be marketed, listed, or discussed with anyone outside this process without your permission.
Our Promise
What I Commit to You
I'll be honest and direct.
I'll be upfront with you and keep it between us, every step of the way.
I care about your people.
Continuity for your team is something I take seriously as I plan for the road ahead.
I'll respect what you built.
My job is to build on what's already working, not tear it down and start over.
I'm in it for the long run.
I'm not looking to flip this business. I'm looking to own it, and stay.
Not Selling, But Know Someone Who Might?
Earn a Generous Referral Fee for a Successful Introduction
You don't have to own a business to help. If you know an owner who might be thinking about the next chapter, I'd welcome an introduction, and I'll pay for it if it leads somewhere.
You introduce me to the business owner.
I have a confidential conversation with them directly.
If it leads to a closed transaction, you're paid a generous referral fee.
Let's Get the Hard Questions Out of the Way
Perhaps You're Wondering...
You haven't run a company before. Why should I trust you with mine?
I haven't been a CEO before, and I would never pretend otherwise. But for more than a decade, I have been learning how businesses work from the operator seat, across different functions, from selling to customers and building products, to leading large global teams, to modernizing established businesses and taking new programs and business models from idea through execution.
Throughout my life, people have trusted me with opportunities before I had the conventional experience for them. I have learned to treat that trust as something to earn, and to work very hard to prove it was well placed.
Leading a business would be the biggest version of that responsibility yet. I would not expect your trust because of where I went to school or where I have worked. I would expect to earn it.
Who are your investors, and how much say will they have in how the company is run?
I am backed by a group of experienced entrepreneurs, operators, and investors who have built, led, and invested in businesses themselves. They bring capital, perspective, and experience, but I will be the person leading the company day to day and taking responsibility for its performance.
I value having people around me who have seen these situations before and can offer advice when it is useful. But the relationship you are building is with me, and I intend to be the one showing up every day to lead the business.
How are you able to offer competitive, flexible terms? What's in it for you?
Many private equity and strategic buyers are evaluating a business as one investment among many. I am a builder at heart, and I got into this line of work to continue building at scale, not become an investor. I am looking for one business to personally lead for the long term. Waypoint was built around that focus.
How do I know you can actually close?
I have a committed group of investors behind my search who have supported acquisitions like the one I am pursuing. I will work with them, along with experienced legal and financing partners, to structure and fund the transaction. You will know early who is involved, how the deal is expected to be financed, and what the path to closing looks like.
What will happen to my employees?
Your employees are often a big part of what makes the business valuable in the first place. My goal would be to build on what is already working, not disrupt it for the sake of change.
What can my role look like after the sale? Do I have to sell the whole company?
There is no one right answer. Some owners want a clean break, while others want to stay involved, retain some ownership, or remain connected to the business in a different capacity. I want to understand what you want your role to look like and work toward a transition that reflects that.
Will you contact my employees or customers during the process?
Not without your permission. I understand how sensitive these conversations can be. I would not contact your employees, customers, or other key relationships without discussing it with you first and getting your approval.
What if I'm not sure I want to sell yet?
You do not need to have made a decision before reaching out. I am happy to start a conversation wherever you are in the process, whether you are actively considering a sale or simply thinking about what the future might look like.
Get in Touch
Let's Start the Conversation
Whether you're thinking about what's next for your business, know someone who might be, or just want to know more about what I'm building, I'd like to hear from you.























